Ok! So I haven't had time to put together the full video yet, so I created a small sample to keep you entertained!

http://www.youtube.com/watch?v=2Dbkyp5-leQ&hd=1

OK. So you got me thinking I should have one of these for myself.

Attachment 1824

Posted this with the permission of my friend Bill in Chicago who sent this to me a few months ago. Bill’s a sales and marketing genius. Last year, he outsold everyone else in his home office combined.
Here’s his recap of this strip mall merchant’s success story — quick and concise the way all effective marketing and sales should be.
Lawrence,
Thought you would appreciate hearing this success story.
Tonight I took my daughter to get her hair cut and colored.
Went to a new place, and ended up talking with the owner for 2-and-a-half hours about business, marketing and life in general.
Check this out.
He opened his salon 17 weeks ago with zero clients.

Now he is seeing, on average, 55 clients a week, with an average $100 unit of sale. That’s $5,500 a week or $22,000 a month, or $264,000 annualized.
Guess what? The local market did not need another hair salon. I’ll bet you the existing salon owners are all moaning about how ‘bad’ business is in ‘this’ economy.
But Carlo had a different idea. He set up shop and is thriving.
How did he do it?
Carlo opened up and shared with me three marketing strategies he’s used. They are all brain-dead easy. The first one obvious (but I bet most start up owners don’t really get it). The other two are not as obvious, but are working like magic.

1. He smartly opened shop in a strip mall across the street from a 700 home sub-division where the average home is worth more than $1 million. Classic Dan Kennedy strategy: target people with MONEY. 700 women with money to burn, who all want their hair to look better than anyone else’s, live across the street.
2. He has a killer offer: 50% off your first visit. How can anyone resist HALF-OFF a service you were going to buy anyway? This offer is in every single one of his ads (and unlike most business owners he didn’t stop using it after the first 30 days. It worked, so he’s still using it 17 weeks later).
3. Carlo has the best referral strategy I’ve ever seen anyone ACTUALLY USE. Here’s what he tells EVERY customer: For each friend you send to me, you get $25 off your next service. Send me two friends, you get $50 off your next visit, send me four friends and your next color or highlight is FREE. And he tracks this on a super high-tech system: 3 x 5″ cards.

Three simple strategies THAT WORK LIKE MAGIC.
There’s more to the story, and he is a smart guy who’s doing lots of things right… but those three strategies are the key marketing approaches he’s focused on so far.
Zero to $264,000 in year one. Not bad for a guy cutting hair.

Well here is the second installment of the e-book......

1. Get yourself a website. Make sure it is professional looking and professionally functioning. Try to avoid using a template-style, generic website for your salon. Today’s Internet savvy shoppers know what a polished website looks like. They know what a generic, unimpressive one looks like, so make sure yours is professionally done. Make it easy to navigate and make it look good so people will be attracted to it and consider coming to your salon.
2. Social media works. Websites like Twitter, Facebook, and MySpace work wonders for salon businesses. Get your name out there by becoming friends with customers on these sites. You can use the social media networking websites to help spread the word, announce sales, and launch contests. Word of mouth is and will always be the best form of advertising. Thanks to the new social networking sites, you can reach thousands of people in a matter of minutes, which translates into a personal aspect for your customers, and much more business for you
3. Surveys can work for you. Don’t be afraid to ask customers what they think of your website or your salon. Use online survey providers or email based surveys to get a feel for what the customers are interested in, what they like and dislike, and any suggestions they can make to improve the customer experience in your salon. These surveys can be an invaluable resource to help you get a better hold of your marketing niche and style. Customer feedback is one of the most valuable tools in your arsenal. Before I make major changes to service aspects of my salon businesses I will survey as many clients as possible to see if they will use new services I plan to add, if changing business hours would make the salon more accessible even to what sort of beverages they would like us to offer!
4. Guarantees offer customers security. If you can offer a money back guarantee on your services or products, you’re giving the customers serious peace of mind. While this is not something unique, it’s still a lot more than many salons can give people. This works extremely well with retail products. By giving clients peace of mind, with the security in knowing they can get a refund or exchange if they aren't satisfied with your recommendation can encourage them to buy products from you.
5. KISS. You remember the old adage, Keep it Simple, Stupid. This is true for marketing. If you’re looking for an effective way to reach people, keep in mind that being as basic as possible is often the best way to do it. Too much going on can cause confusion and turn people off. This is especially true with creating complex discounts or offers with too many conditions or factors involved. Come up with a logo, come up with a tag-line, pinpoint your USP, and then sell the heck out of it. Don’t overdo things to the point where you turn people away. Just get the message out there, and let your customer service do the rest.

Just five tips I am sorry. But if you want to get the whole e-book go over to smashwords and you can download it from there. Here is the link......

60 Instant Business Stratagies For Salon Owners: http://smashwords.com