HairMaven Professional Hairstylist Forum - Blogs

Making your Clients Work for You

SalonVoices — Sun, 01 Apr 2012 14:20:31 GMT

Anthony Whitaker, three-time award winning Australian Hairdresser of the Year said it best, �What is the ultimate purpose for why a business exists? Profit!

At the end of the day it all boils down to:

No profit = no growth
No growth = no business
No business = no jobs for staff
No jobs for the staff = no happy smiling faces
No happy smiling faces = very bad place to be�
Help your salon profit with client retention!

Research done by the experts at BookYourChairSolid.com found that to increase client retention, Salon Owners need to focus on several things; time management, customer service, consultations and booking procedures. It has been revealed that 38% of clients will seek a new salon/stylist if they feel the mentioned items are less than satisfactory. Creating a pleasant experience is often more important than the end hair result.

Getting your clients to continue to think about your salon long between visits is also beneficial to the success of your salon. What action do you want your clients to take when they leave your salon? Do you want them to spread the word about a new stylist? Do you want them to come back soon for another service? Do you want them to properly care for their hair between visits? It is important to form a relationship with your clients, to keep them coming back for more. Here are a few ways you can keep your clients thinking about you between visits:

1. Send them home with a postcard for a friend, offering some sort of a discount to any new client. Be sure to come up with an incentive for your regulars as well. If they refer one friend give them 10% off, their next service if they refer two friends give them 20% off, etc. This is a win-win for all parties!

2. Offer your clients a percentage off of their next service if they come back within a set time period (ex: 6 weeks). This will encourage your clients to come back more frequently, often times for unique services.

3. Promote client-stylists relationships with take-home hair care tips. If you know your client is not going to be using salon products at home, teach them about affordable alternatives to keep their hair healthy and maintained. Promoting an honest relationship like this will support trust between the client and stylist, establishing a long-term relationship.

Salon Voices is the leader in Social Networking Operations and Reputation Management focused on salons. The challenge of promoting your salon�s accurate images rests in your hands. Salon Voices delivers the true face of your hard earned reputation to your current and potential customers. Salon Voices combines social networking reviews with confidential insight from your regular and consistent customers to give you a concise analysis of your business. For more information visit http://salonvoices.com.

At Home Coloring Options Getting�.Better? Educate your Clients!

SalonVoices — Sun, 25 Mar 2012 15:15:27 GMT

Have you seen a drastic drop in the number of color service clients in your salon? Well, as you may have heard, there is a new service on the block, at home coloring with www.esalon.com. eSalon offers its clients custom blended, complete professional coloring systems , kits and instructions for only $19.95 per application! At prices like this, no wonder clients are choosing to be their own mixologists!

Due to the commotion and buzz over the topic, our friend Christy Montoya at SalonGalaxy.com has been contacted by the CEO of eSalon, Francisco Gimenez, who tried to explain the product and how they are not trying to keep with those behind the chair.

He confessed that eSalon is not a complete solution for hair color services, as they cannot offer a fraction of the options that traditional salons can. In fact, eSalon products are only able to lift 2-3 levels because the FDA will not allow him to package developer that exceeds 25% in volume. Also, his chemist believes that ammonia-based products are safer than MEA�? According to the Agency for Toxic Substances and Disease Registry, ammonia is a hazardous substance that has related negative health effects.

eSalon offers an online ordering system where the consumer inputs their information to receive a specifically formulated bottle of hair dye. The process takes about 10 to 15 minutes to complete. You are prompted to answer questions involving your natural hair color, what chemical treatments or processes you have had in the past, your ethnicity, hairstyle, etc. Then you choose what color from the swatches given matches your desired hair color.

When it comes time for the application, eSalon has designed a formula that involves a two-step application process. You apply the [/URL]first formula to the roots, let it sit, and then apply the second formula to the ends. If done properly, the color should match the swatch that you chose.

As this opportunity looks quite appealing to the consumer eye, it is important as salon owners to educate your clients and explain why these products, among other at home coloring kits, can be dangerous and should be avoided. Stylists have been educated and certified to offer these services for a reason!

Salon Voices is the leader in Social Networking Operations and Reputation Management focused on salons. The challenge of promoting your salon�s accurate images rests in your hands. Salon Voices delivers the true face of your hard earned reputation to your current and potential customers. Salon Voices combines social networking reviews with confidential insight from your regular and consistent customers to give you a concise analysis of your business. For more information visit http://salonvoices.com.

What the #### is a hashtag?

SalonVoices — Mon, 19 Mar 2012 03:35:01 GMT

Ever #browse your #Twitter feed and notice it looking #something like #this?

Hashtags can be a great way to increase your exposure on Twitter, but more often then not, they are used incorrectly.

Social media expert Stephanie Hacker explained a hashtag in simple terms, �A hashtag highlights keywords in your tweets.� A hashtag is simply a word or characters preceded by the �#� symbol.For example if you search for the word �salon� or click on �#salon� in someone�s post, you will see all other tweets that have been posted in the past week that contain the word �salon.� This is a great way to find other users that are interested in the same topics without following millions of people. If you want to see posts that are older than one week you can do so using a third-party service such as Topsy.

When tweeting for your business, your number one objective should be to target an audience and second, reach as many people in that audience as you can.

Tips to get the most out of hashtags:

1. Research.

Find a very hot topic or current event. (Ex: Grammy Awards, Bridal Shows, Celebrities, etc.) Twitter highlights trending topics on the Twitter homepage, and you can even filter it by location. To get your hashtag to appear as a trending topic, many tweets need to be made within a very short time. This is most easily obtained if everyone at an event is tweeting using the same hashtag.

2. Relate.

Find a way to relate your message to one of the hot topics. (Ex: The Bubble Salon is stoked for the #Grammys! 10% off hair cuts!) When you use a hashtag that is very popular and is being searched often, your exposure is going to go through the roof.

3. Create.

Create a distinctive hashtag for your business. (Ex: #SalonVoices) Whenever you compose a tweet, reply to a tweet, retweet, etc, tack on your hashtag at the end. Encourage your followers to use the hashtag when talking about you by offering prizes to the best post or most posts that includes your hashtag.

If you are hosting an event, create a specific hashtag for the event as well. It will help organize event conversation into one search, will encourage conversation between attendees and will help build your brand.

�Don�t go hashtag crazy! Make it a rule to add a maximum of three hashtags per tweet. Adding too many or irrelevant hashtags can be distracting and discouraging to the average user. � Hacker said.

Quick Tip: if you are looking to expand your audience, search for hashtags that are relevant and add two or three to the end of your post.

Ex: What does your salon rate? Let SalonVoices tell you. #Salon #hair #business

Salon Voices is the leader in Social Networking Operations and Reputation Management focused on salons. The challenge of promoting your salon�s accurate images rests in your hands. Salon Voices delivers the true face of your hard earned reputation to your current and potential customers. Salon Voices combines social networking reviews with confidential insight from your regular and consistent customers to give you a concise analysis of your business. For more information visit http://salonvoices.com.

FUN Salon Management $$ Tips

SalonVoices — Mon, 19 Mar 2012 03:34:14 GMT

Is your salon in a funk? Shake off the winter blues and get ready for spring with new clients, new attitudes and more money!! Three of the four things below are those that you must not take your eye off, according to Bert Carder, CEO of Your Beauty Network & President of Stalon Training International. He says cash flow is king and the three legs supporting this table are client retention, staff retention and retail sales.

Client Retention & Freebies

This is the mother lode! Retained clients stay with you because of loyalty and trust. With that in your hand they respect your opinion when you notice that it�s time for you client to add a bit of color for the seasonal uplift or the �maturity� uplift. Repeat clients tend to spend more. When you reward them for their consistency with discounts and freebies you don�t break the bank because they are not the here today gone tomorrow clientele. Another crucial factor is knowing what your return client percentage is�. Are you looking at 80%, if not do you know why?

Tactics should be used to attract new clients, for example providing free services, yes FREE! For example offer free haircuts and professional consultations to new clients. During the consultation explain that their new haircut looks brilliant, but what would throw it over the top would be a pop of color--you will probably end up booking a color appointment or doing it on the spot.

Staff Retention or Roll Over�

It is often so true that the salon client cleaves to the stylist. In Forbes.com's quote of an industry spokesperson, employee loss is about 40%. This endangers the number of clients you retain and those you bring in. It�s a well know fact that clients often follow their stylists! What satisfies your staff's major employee concerns? Often it's benefits and training. If this is something you can afford, it can help tremendously with the threat of staff loss. Bonuses and/or other perks, such as rewarding top employees on a monthly basis with cash bonuses, gift cards or tickets to a local event are icing on the cake, but make sure you are able to satisfy their basic employee needs.

Retail Dollars per Client Inventory

Carder states that the aim for your salon is to generate 20% of your revenue from retail sales. Don�t� get so busy that you overlook your inventory. The worst thing that could happen is that a client comes in and wants to purchase something and you don�t have it. Retail merchandise is one of the biggest money makers of a salon, and it doesn�t require manual effort, so keeping up with your inventory must be on the top of your priority list.

Show Off Your Expertise

This year, hair color is huge! Not the browns and blondes�the purples, blues, etc. The trending colors are definitely difficult to reproduce, but if you have a great mixologist in your salon, show her (or him) off! Post photos of previous clients, keep your coloring bottles on display and encourage your staff to try out colors for themselves! (<�FREE advertising!)

Salon Voices is the leader in Social Networking Operations and Reputation Management focused on salons. The challenge of promoting your salon�s accurate images rests in your hands. Salon Voices delivers the true face of your hard earned reputation to your current and potential customers. Salon Voices combines social networking reviews with confidential insight from your regular and consistent customers to give you a concise analysis of your business. For more information visit http://salonvoices.com.

Going Green in Style

SalonVoices — Sun, 04 Mar 2012 23:41:21 GMT

We worry about all of the foods, chemicals, and artificial colors we put into our bodies, but have we ever stopped to think about everything we put on our bodies? The skin is the largest organ in our body, so why are we damaging it with chemicals and toxins? Many conventional hair products contain petroleum-based polymers, synthetic chemicals and colors, and silicones, which can result in scalp discomfort, dandruff and hair loss! So what are the alternatives? Organic. Although the Organic Consumer Association does not legally define �organic personal care products,� these products often contain natural botanicals and plant materials as opposed to man-produced chemicals.

Salon Owners, marketing your salon as �going green� and you may be surprised at the new clientele you receive. Promote organic hair products and reviews.

Jessa Blades, a natural beauty artist, says �Keep in mind that when using natural products, they, like food, don't have as long a shelf life as conventional products. Using them within 12 months is usually recommended to make sure the product is fresh and effective."

When looking for organic hair care products, Blade suggests looking for products that contain:

1. Natural Oils

Natural oils provide a variety of advantages to hair health. They act as soothing, smoothing and moisturizing agents, as well as sunscreens, cleansers, protectors and noursihers. The oils protect the hair, acting as a barrier and antimicrobial to environmental factors. Oils to look for include coconut, carrot seed, jojoba and lanolin.

2. Natural Butters

Natural butters nourish hair, while moisturizing, softening and protecting even the driest of heads. These butters leave hair with smooth, light-weight and shiny. Natural butters help seal hair cuticles making your hair less porous and resistant to damage. Look for butters such as shea, cocoa, coconut, and cupuaca.

3. Essential Oils and Food-Derived Proteins

Essential oils and proteins offer the prevention of hair loss, promotes hair re-growth, treats dry scalp and dandruff, and nourishes roots. Look for oils and proteins such as lemon, orange, geranium, lavender, rosemary, basil, chamomile and patchouli.

The National Institutes of Health has declared that it is important to avoid products that include parabens, a chemical that mimics the hormone estrogen and has been found in breast cancer tissue. Parabens come in several forms and should be avoided in all cases (methyl-, propyl-, butyl-, etc.). Other ingredients to steer clear of include, Sodium lauryl/laureth sulfate (SLS or SLES), Petrolatum (Petroleum Jelly), Propylene glycol, Diethanolamine (DEA) and Triethalnolamine (TEA), Imidazoldinyl urea and Diazolidinyl urea, Silicone and Ethoxylated ingredients (those starting with PEG- or ending with �ETH).

Salon Owners, go through your products. How green is your salon? Have you ever received special "green" requests? Tell us about it!

Salon Voices is the leader in Social Networking Operations and Reputation Management focused on salons. The challenge of promoting your salon�s accurate images rests in your hands. Salon Voices delivers the true face of your hard earned reputation to your current and potential customers. Salon Voices combines social networking reviews with confidential insight from your regular and consistent customers to give you a concise analysis of your business. For more information visit http://salonvoices.com.

Encouraging Client Feedback

SalonVoices — Sun, 26 Feb 2012 13:35:46 GMT

Learning about your clients and gaining a sense of their experience while at your salon is important to avoid the typical 20% loss of business for salons. Your clients want a way to express their satisfaction, interest, needs, concerns and opinions to you and you want to assure your clients provide feedback confidentially. For both positive and negative comments, clients need to have an easy and accessible outlet to provide such information. To ensure your salon is providing quality service, confidentially find out what your clients have to say.

Here are tips to promote effective communication and increase client feedback:

Be clear on a client�s demands and desires to prevent mistakes or misunderstandings between the client and service provider. A pleased client will often promote the salon via word of mouth�a huge money-making technique!

Client feedback is critical to the success of your salon. All feedback should be taken seriously and should be given your full attention.

Feedback is most effective when response is made quickly.

Satisfying your customers will generate more sales and clients, creating greater output and efficiency. Salon Voices has created an easy, affordable, and efficient way. The Salon Voices Crown Signature Survey allows you to choose the package that meets your needs, so you can create the best salon experience for your clients. Through Salon Voices you build better relationships with your customers, increase customer retention, manage your reputation and gather crucial information about your client base. Gain greater visibility for your salon in our directory, and distinguish your salon from your competitors through the Salon Voices Crown Rating System.

Click here to register with Salon Voices and choose from from one of these special offers: 70% off the Standard Package or 75% off the Premium Package.

Salon Voices is the leader in Social Networking Operations and Reputation Management focused on salons. The challenge of promoting your salon�s accurate images rests in your hands. Salon Voices delivers the true face of your hard earned reputation to your current and potential customers. Salon Voices combines social networking reviews with confidential insight from your regular and consistent customers to give you a concise analysis of your business. For more information visit http://salonvoices.com.

Never fear the "Yelp Review" again!

SalonVoices — Sat, 18 Feb 2012 14:47:47 GMT

Salon Voices, founded in 1996, is an innovative research and reputation management program dedicated to salons and their clients. Clients choose a salon based on several determining factors, services offered, atmosphere, location, and most importantly�reviews. Salon Voices helps you build those reviews with our customer satisfaction survey. With our help you will grow client loyalty, be crowned with an emblem of distinction, know your salon�s performance compared to others, and will have your salon�s brand promoted on Salon Voices social networking outlets.

The Salon Voices Crown Rating, similar to hotel and travel rating programs, is a proprietary evaluation system available only to salons using the Salon Survey software. The software, designed exclusively for salons, allows them to customize the client feedback form, listen more closely to their clients, and gain a better understanding of how they can improve their customers� overall salon experience. Their results are reflected in the Crown Rating they earn.

Ultimately, the Crown Rating is an excellent tool for consumers evaluating salon services, and for business owners and managers who want to increase their salon marketing effectiveness. Through Salon Voices, consumers and salon owners alike have an opportunity to create their best salon experience.

Salon clients use the Salon Crown Rating to choose a salon that fits the type of services and overall environment and culture that matches your tastes. Because salons that reach a 94 percent satisfaction level among customers receive a rating, consumers are choosing from among top-notch salons. Salon Voices designed this rating so consumers can choose a salon with confidence.

Salons use the national Crown Rating to promote the level of excellence they provide. In addition to the extended brand awareness and reach they achieve through the national rating, they exercise bragging rights in all marketing media. This not only helps them attract new clients, but it helps them build customer loyalty and increase customer retention.

The ratings are the results of a confidential customer satisfaction survey given to all salon clients after salon services are completed.

Where does your salon stand? Find out what your clients think.

One Crown Salon

Provides good, but modest service. There are basic quality furnishings. It is functional, emphasizing clean and comfortable surroundings. It targets the needs of budget-oriented patrons.

Two Crown Salon

This salon offers a degree of sophistication. Additional amenities and services are offered. There is a marked upgrade in services and comfort.

Three Crown Salon

Offers an added degree of sophistication. It displays a high level of service. Offers a wide variety of amenities and inside has upscale facilities.

Four Crown Salon

Offers a high degree of sophistication. It displays an excellent level of service. Offers a wide variety of amenities and inside and outside has upscale facilities

Five Crown Salon

Exhibits an exceptionally high level of service. It is luxurious with many amenities. Services are executed and presented in a flawless manner. The patrons are pampered by a very professional attentive staff. Its facility�inside and outside�and its operation help set the standard for salon and or spa services.

To learn more about what Salon Voices has to offer or to purchase a survey package go to www.salonvoices.com.

Marketing your Salon to the Brides

SalonVoices — Sun, 12 Feb 2012 20:35:31 GMT

The most special day in any woman�s life is the day they say �I do,� and as a salon, you play a huge role in making that moment memorable. So, how do you make your salon stand out to a bride? Bridal packages are a lucrative revenue stream for many salons, but making your salon noticeable can be very challenging.

Here are tips to make your salon shine as a bridal hot spot:

1. Partner

Partnering with a local dress shop, tanning salon, photography studio, etc. is a great way to get additional exposure to your targeted audience. It is a great way to be creative with each other and work to build a relationship that will help both businesses prosper. Exchange counter space for business cards, website ad space, and/or wall space for advertisements. In addition you could request/exchange inclusion in newsletters, dedicated emails, inclusion on business cards and/or advertisements, and company information and services inclusion on website.

2. Packages and Deals

Weddings can be expensive! Brides are always searching for quality deals, so why not combine hair services for brides and their parties? It is a great way to get additional business and build your clientele. For example: �Buy one bridal up-do, get a men�s cut and shave free,� or �Book bridal party package get groomsmen�s package � off.� Offer spontaneous deals or coupons for wedding parties on your social media outlets, too�it will help you build your social networking followers. These types of bargains are often picked up by local �deal sites� and spread like wild fire from word of mouth.

3. Prepare and Organize

As it is crucial for brides to organize and prepare for every little detail of their wedding and events leading up to the big day, it is equally as important for the salon to be organized and prepared for the bride�s every need. Having hair accessories on hand such as tiaras, flowers, jewels or glitzy headbands will give you one-up on your competitors (and a possible additional revenue stream!).

4. Coordinate

Customer satisfaction is key! Put one person in charge of booking and speaking with all brides/wedding parties. This staff member should assume responsibility for all communications with these clients. Having one point of contact will make life easier on your stylists as well as your clients. When clients call they will consistently speak to the same person and will never feel confused or neglected. If you plan to use email for bookings or related information, use a generic email such as �weddings@� or �brides@�, not a person�s name, so if your staff changes, your email can stay consistent.

Salon Voices is the leader in Social Networking Operations and Reputation Management focused on salons. The challenge of promoting your salon�s accurate images rests in your hands. Salon Voices delivers the true face of your hard earned reputation to your current and potential customers. Salon Voices combines social networking reviews with confidential insight from your regular and consistent customers to give you a concise analysis of your business. For more information visit http://salonvoices.com.

Rolling into Spring.

WV Girl — Sat, 11 Feb 2012 02:07:06 GMT

Well I'm loving the month of February things are really picking up, and I have been getting fun new clients rolling in my door. This week i got two adult dancers and we did some really pun, Pink, Purple and blond highlights against dark brown hair. The results are great and they are already planning there next head of fun colors, and I'm hoping all there peeps come calling!

Successful Salon Owners Will Step Outside the Box to Drive Revenue

SalonVoices — Mon, 06 Feb 2012 19:33:02 GMT

We included ways to increase your revenue flow particularly as we continue down the road of financial recovery. We�ve covered salon retail strategies and ways to encourage your staff to promote the products you sell. Also, we�ve included daily deal programs and examined their pros and cons. Let�s open the box to look at ways many of you may not have ventured into. First you must assure you have a good assessment of who your client really is. Is it the time stressed mom, the budget conscience young college grad, the affluent business woman. Do you have a large segment of seniors who have lots of time on their hands?

Ask your staff to take a count of the needs and interest their clients discuss with them. Once you�ve identified who she is, and what her interest and needs are, give serious thought about.....

Rebooking? How you're losing money without even trying.

presotto — Tue, 24 Jan 2012 02:23:22 GMT

Do you have lots of walk-in clients? Are they new or existing clients? Chances are that a large majority of them are existing clients that haven�t re-booked. It is up to every stylist in the salon to train their clients to re-book their next appointment before they leave.
There are many reasons for this:

It eliminates the chance of disappointment from the client because their stylist couldn�t fit them in on the spot.

Having clients regularly colouring and cutting their hair ensures that they maintain their look in the best possible way all the time.

Removes the need to overbook stylists because someone has an emergency (don�t they always?) and needs to be squeezed in.

Regular visits mean regular income!

What are you loosing by not re-booking?
The ideal situation for a salon or stylist is to have clients come in on a 4-6 weekly rotation. If you can achieve this then you will will not need anymore than 150-200 clients to be a successful stylist.With a $50 average that is a minimum turnover of $100,000 for a single stylist. If you�re not getting them back regularly, you could need 300-600 clients to generate the same income.
Check out these examples:
Re-booking clients every 4 weeks
52 weeks @ 4 week intervals = 13 visits per year
13 visits x $50 average = $650
$650 per client x 150 = $97,500!

Now what if we let the clients decide when they want to come back. It could be 6 weeks before they realize their colour needs doing or that their cut is no longer easy to style. Then add another week to getting around to making the appointment and a week before you can get them in�. That�s 8 weeks before you see them again!!
52 weeks @ 8 week intervals = 6 visits per year
6 visits x $50 average = $300 (your down $350)
$300 per client x 150 = $45,000!

Now don�t forget all the other things that clients have when they visit you brow wax, lash tint, treatments the list is endless. Oh and don�t forget their retail�. That they are buying from any salon they walk past! It�s easy to see how something as simple as re-booking your clients can make a huge financial difference to a stylist and the salon. It is every stylists job to re-book their clients. Don�t take uncertainty about their schedules as an excuse. If you re-book them they can always change it if they need to, and chances are they will plan their schedule around their appointment if you re-book them before they leave.

It is also great to offer a reminder service via email, SMS or even just a phone call a couple of days ahead to confirm their appointment. It will reduce no-shows, and is just another example of the exceptional service that your salon offers.

To get a more indepth view on the importance of rebooking and stratagies on how to increase your rebooking numbers check out SalonGurus.com

Happy with my new year and a new start.

WV Girl — Tue, 17 Jan 2012 23:24:32 GMT

Well we have had a very warm new year here on the east cost in the very norther area of virgina. I'm loving it so far. I am also happy that though business is still a bit slow the renters in my BR salon where I rent are coming together as team player and we are grouping together on advertising and product purchases. For example, the salon wanted feathers, but i was the one with the mane connection, so i priced out the feathers, and broke it down to a stylists cost. So I get a small kick back on each feather sold, to recoup my cost of ordering the feathers, and the salon has a new service to offer. I'm loving the benefits , and that we are all working together to better the salon.

I also went back and gave my web site a refreshed look, added new services, undated prices and added some specials on the blog page. in two days of work I have already gotten a new extension client! I had looked into some other marketing ideas but I need to be closer to a big city to benefit from it. So it's back to the drawing board to re-think of some new ideas.

On a personal not i'm three months now with a new boyfriend! :) been five years since my last.... I'm loving the new attention !

You study, study, study, study, study and study until you die and maybe.......

matt — Tue, 20 Dec 2011 06:07:04 GMT

I like this. One might be inclined to substitute hairstylist for tattoo artist and apply it accordingly.

�I�ve been saying that tattoo artists aren�t artists but rather are craftsmen from the past. People have different ideas about the validity of tattooing as an art form. I think tattoo artists are like artists who draw on paper, sculptors who engrave wood, artists who mold steel, tattoo artists express art by borrowing human bodies. The canvas is a living being and the art is not only the actual duration of the tattoo session but also the persons future. I think for this reason, tattoo artists have to be more responsible than other artists. If you don�t study respectfully and strive to create fine tattoo arts, in short if you don�t love your customers, you should quit as a tattoo artist. What It means when you love your customers is that you love the work, and vice versa the customers love you back. If you don�t understand that, you just do your work and collect money. Work fails when there are mistakes in the drawing and this takes solid knowledge. To love your customers is to not make mistakes and make the right drawings. You should quit if you became a tattoo artist because it was �cool� or because of the moneymaking side of it. It is bad for the customers. Customers come to you and entrust their own bodies, entirely to you. You should respond to this, that is the responsibility of the tattoo artist. You study, study, study, study, study and study until you die and maybe you would get close to being a full fledged tattoo artist��..We must try to remember and study a few things before we eventually die, there is beauty in that. It�s all we have. If you are lazy it stops there. If you are arrogant and proud people will crush you.
I think the best way to leave great work behind is to have a simple life, work diligently with silence and help people who need it.�
- Horiyoshi III

Getting Festive with Salon Services and Atmosphere

SalonVoices — Mon, 28 Nov 2011 16:21:16 GMT

The holiday season is officially here! Put clients in the mood to buy by creating the perfect holiday atmosphere in your salon and on your website. We�ll focus on how to develop holiday salon services that enhance the salon experience for the client and increases revenue and retention for the salon.

Retail stores know the importance of setting the mood and execute it by rearranging their entire store for the holiday season. Salons that follow suit will realize how impactful creating an ambiance can be for their salon�s business. Julie Sparlin of nailsmag.com suggests, �A festive salon atmosphere puts clients and staff in the holiday spirit. Whether you are decorating for the morale boost or to push special re*tail packages, decorating for the hol*idays has its payoffs. Your clients will know that you care, and you will gain the experience of learning more about your clientele and the market in which you are competing.�

Your salon isn�t the only thing that needs revamping. The website is a direct reflection of your salon and its brand.

Meeting Clients� Holiday Glamour Needs

SalonVoices — Tue, 22 Nov 2011 23:12:13 GMT

The holidays are the busiest time of the year. Make the most of it by being cognizant of your client�s needs. Two things clients are looking for are a quick touch-up and cost friendly services. By structuring your services to meet these needs, your salon revenue and customer retention is destined to increase.

Helping clients feel glamorous and special is one of the greatest gifts you can give as a stylist. Frederic Fekkai is an industry veteran that�s built a brand that embodies luxury. During a recent interview, he explained the inspiration behind his effortless, glamorous look: �The simplest and the most natural are always the most beautiful. I learned this from observing the effortless chic of women in